KOO by Spotlight

For the website refresh, I chose to embrace a minimalistic design to create a clean and uncluttered aesthetic. Using ample white space, crisp typography, and simple yet elegant design elements to enhance readability and visual appeal while reinforcing brand recognition and trust among users.

By incorporating these design rationales, the new "Koo By Spotlight" website can achieve a clean and contemporary look while enhancing user experience and maintaining brand consistency.