Design is not just about visual aesthetics; it's also about engaging the senses. Texture and tactile elements can enhance the overall sensory experience of interacting with the product so trying to include these into the designs is important. By integrating these elements with earthy tones into the design, the In Essence brand can effectively communicate its commitment to purity, naturalness, and holistic wellness, while also appealing to consumers' aesthetic sensibilities and engaging their senses in a meaningful way.