Australis marketing emails need to bring a youthful energy. The choice of a bright shades for the Australis brand are deliberate decisions based on its alignment with the brand's identity, the preferences of the target audience, and the desire to offer a product that embodies vibrancy, self-expression, and trendiness. This colour choice and imagery contributes appeal as a versatile and empowering makeup accessory for the modern youthful makeup enthusiast.